The power of demonstrating remarkable.
- James Lush

- Feb 17
- 2 min read

As humans, we learn by watching. And right now, what we're watching is truly awful.
Turn on the news. Scroll your feed. Watch any press conference. What do you see? Leaders jostling for position, talking AT people, not to them. Jargon replacing clarity. Spin replacing truth. Performative outrage instead of genuine connection. Self-interest masquerading as vision. Even typing these words leaves me cold (and I'm pretty sure you will feel that too).
So, this post is being pitched as a challenge...it's about YOU stepping up and demonstrating how remarkable communication can inspire and move people. Let's face it....if not YOU then WHO? Deep down we all know the price we are paying for NOT demonstrating remarkable is seriously high.
Be Remarkable
We mimic what we see.
If the loudest voices around us are lying, evasive, transactional, and self-serving, then unconsciously, that seeps into how we communicate. We say what sounds good rather than what's true. We communicate to protect ourselves rather than to connect with others. We play small, we play safe, we say very little...and we don't inspire anyone or anything!
Remarkable communication isn't louder. It's different.
It's choosing precision over padding. It's saying what you mean without needing ten slides to get there. It's naming the tension in the room instead of dancing around it. It's speaking to people like they're intelligent adults, not speaking at them like they're problems to manage.
Remarkable communicators don't mimic the noise. They cut through it. They value different:
They ask: What does this person actually need to know? Not: What makes me look good?
They say: Here's what I think and why. Not: Let me tell you what you want to hear.
They admit: I don't know yet, but here's how we'll figure it out. Not: Everything's fine (when it clearly isn't).
The world doesn't need more communication. It needs better communication.
And it starts with you.
In your next meeting. Your next email. Your next difficult conversation. You have a choice: mimic the mess around you, or model something better. It changes YOU, it changes THEM.
Be Remarkable — Final Thought
So here's your challenge:
Pick one conversation this week where you typically play safe, over-explain, water the message down or avoid clarity. Then strip it back. Say what you mean. Say it simply. Say it like you'd want someone to say it to you. Say it with conviction and belief. Say it like it matters and you care.
Remarkable isn't dramatic. It's deliberate.
Let me know how it goes.





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