Be Remarkable - On how to really know your audience and what they want to hear.

be remarkable (presentations)

If you don’t know your audience, you’re just talking to yourself. Build your presentation from their point of view—what they fear, what they crave, what they stand to gain. Strip out anything that doesn’t serve them, not your ego. Speak their language, not yours, and show you’ve done the work to understand them better than they expect. When they feel seen, they’ll listen—and when they trust you, they’ll move with you.

be remarkable (meetings)

Clients often tell me how much time they waste in bad meetings. The reality is most meetings exist because no one had the courage or the skills to send a clear email. Fewer meetings force clarity, intention, and respect for everyone’s time. When you do meet, make it count: a clear purpose, the right people, and a hard stop. Don’t use meetings to think, use them to decide. If it doesn’t move something forward, cancel it and get half your week back!

be remarkable (in an interview)

In a job interview, your story should do more than list achievements—it should show who you are when it matters. Start with a moment of tension or challenge, not a résumé bullet point, and walk them through how you thought, acted, and grew. Keep it real; vulnerability builds trust faster than perfection ever will. Tie the ending back to the role you’re applying for—make it clear how what you’ve done prepares you for what they need. A good story doesn’t just answer a question—it makes them remember you.