Be remarkable: On "getting to the point"
- James Lush

- Oct 20
- 2 min read

We’re all guilty of it, waffling, circling, drifting, in effect making a point in 3 minutes when it could’ve been nailed in under thirty seconds. Please, stop circling the runway, just land the bloody plane! Every extra word dilutes your impact and drains your audience’s patience. In a world drowning in noise, brevity isn’t just a skill, it’s a survival strategy. Say less, mean more, and for heaven’s sake, get to the bloody point.
be remarkable (presentations)
You’ve got 15 minutes on stage, but the truth is, it’s the first thirty seconds that really count. That first impression, your look, your first words. That’s when people decide if they’ll listen or quietly check their emails. So don’t warm up with waffle or drown them in stuff, cut straight to the chase. Your job isn’t to tell them everything you know - it’s to make them care enough to want more, to feel something. Nail the point early, land it hard, and show them what remarkable looks like.
be remarkable (meetings)
If your meeting needs a meeting to explain the meeting, you’ve already lost! Too many of us mistake “airtime” for impact, inanely filling the room with words when one sharp sentence would’ve done the trick. Before you take the floor, just pause and think, it makes a huge difference. Meetings should be about movement. Make your point, make it matter, and then shut up long enough to let others do the same.
be remarkable (in an interview)
We’ve all done it, the nervous ramble, the long scenic route to an answer that should’ve taken twenty seconds. Our minds a blur, thoughts all over the place and words spewing out at 100mph. In an interview, every word is currency, so stop spending it on filler. The best answers don’t need a map, they hit fast and stick. They have a purpose. Show you can think clearly, speak crisply, and know when to stop talking. Remember, confidence isn’t in the chatter; it’s in the clarity.
Final thought…
Remarkable communicators don’t rush, they cut through. They respect attention, honour time, and deliver messages. They deliver their point with precision, not padding. This week, your challenge is simple: take what you plan to say, and halve it. Then halve it again. Because real clarity doesn’t come from saying more, it comes from saying just enough.





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