Be Remarkable - On "it's not what you say, it's the way you say it"
- James Lush

- Sep 30
- 2 min read
Updated: Oct 20

Everyone thinks communication is about words. Wrong. It’s so much more than that. You can make the smartest points in the world and yet still bore people to tears. Ever seen a presentation along these lines?! But put a spark in your voice, a twist in your timing, a bit of mischief in your delivery and suddenly, people lean in. They engage, they connect, they’re with you. That’s the difference between being heard and being remembered.
be remarkable (presentations)
Let’s be honest, most presentations are an endurance test. Rarely does one end and we say "Jeez I'd like more of that please." Slide after slide of bullet points, delivered in a voice that has flatlined. It’s not the content that’s dull, it’s the delivery. A presentation should feel like a story worth leaning into, not a slow drip of information. When you shift from dumping facts to sparking curiosity, from reading slides to commanding a room, everything changes. Because remarkable presentations aren’t about telling people STUFF, they’re about making them feel something they’ll never forget. I'm assuming that's what you're doing, right?
be remarkable (meetings)
Is it fair to say most meetings are where good ideas go to die? A parade of updates nobody remembers, polite nodding, and the slow, silent countdown until it’s over. There we go, the hour's up! The crime isn’t that we meet, it’s that we waste the chance to ignite something real. So, can I urge you to think about this differently? A remarkable meeting should feel electric with voices clashing, ideas colliding, energy building. Run it with spark, intent, and a dash of mischief, and suddenly people don’t want the meeting to end. Imagine that, meeting finishes and they want to run out and instantly make things happen.
be remarkable (in an interview)
Too many interviews sound like stiff Q&A sessions where both sides play it safe. But as we all know, safety never sparks connection. The real magic happens when you shift from reciting answers to owning your story. It's when your energy, your presence, and your delivery show as much as your words. An interview isn’t about ticking boxes. it’s about making the other person feel this is someone I want on my team, in my corner, in my future. Nail the why and the how, and the what will take care of itself.
Final thought…
Words inform, but delivery transforms. People don’t remember data, they remember how you made them feel while delivering it. If you want to be remarkable, stop aiming to be understood and start aiming to be felt. The reality is, in communication, memory lives not in the message, but in the experience you create.





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